Copywriting and Editorial Services
Website content is often seen as secondary to web design or functionality, but words drive behaviour on the web.
We want visitors to read your site and say "Yes, this is exactly what I was looking for" as they reach for the "buy" button or the "contact us" link. If you want people to contact you, bookmark you and buy from you, then professionally written copy is your key to success.
We'll keep your visitors interested for longer, encourage them to respond, and to return. More, we'll help them to find your site in the first place.
Higher Search Engine Rankings
While copywriting is an art, web copywriting is as much a technical discipline. If you want a high ranking
in search results then your content must be optimised for the search engines without ruining readability.
That means copy that's rich in key words and phrases and correct use of formatting: titles, headings and
sub-headings, alt tags and hyperlinks.
Helping your visitors
People read websites differently to print copy, at about 75% of the speed and by skimming the page looking for words or images that appeal. You need to draw attention to key words or phrases in scannable, concise text.
Online readers make judgements fast, and anyone who has reached your site from a search engine is just two clicks away from the next site on the search results. Your web copy needs to be clear and easy to follow.
Establish Your Credibility
In the 'Wild West' that the Internet can sometimes seem, credibility is at a premium. You have to work to earn a visitor's trust and demonstrate your professionalism. Good design and copy are vital.
Our Services
Contact us for a quote or discussion about:
- » Original copywriting for websites, email newsletters, adverts
- » Copy editing to improve your existing content
- » Training courses in writing for web