Marketing your business online
How do you promote yourself online or get people to your website? And not just people, but visitors who are interested in what your have to sell or say?
We use a variety of web marketing techniques according to your target audience, budget and existing marketing plans.
Search Engine Optimisation (SEO)
The most cost-effective driver of website traffic is through natural search results (not paid for adverts) on search engines like Google and Yahoo!
By a mix of copy editing, technical tweaks to the site and link building we can optimise your site to achieve high rankings for search terms relevant to your products and services - bringing those visitors searching for what you sell or provide.
We'll then submit your site to all of the relevant search engines, web directories and listings, (including niche search engines that fit your brand or products - a great way to get highly-targetted lower-volume traffic), in ways that will get your site properly indexed as quickly as possible.
Social Media Networking
By social media we mean bookmark-sharing sites like Digg and Del.icio.us, sites where visitors upload and share content like Wikpedia, MySpace, Flickr, YouTube or Facebook, and specialist business networking sites.
Used properly they can be a great 'free' way to get noticed and linked to, sending visitors to your site and promoting your company to the world at large.
Pay-per-click Campaigns (PPC)
Search engine marketing, or SEM, is an extremely flexible tool with very precise reporting. Set up costs
are fairly low and Return on Investment is generally good.
You set the price you are willing to pay for a visit to your site, and can see
the resulting number of sales and their precise value. It's also a good tool
to use for niche branding or to react quickly to the market.
Get the most from SEM by having us research the search terms to bid for, create your adverts, build and optimise landing pages on your website, and provide expert analysis and advice.
Email Marketing & Customer Contact
Email marketing, done well, is a great tool for improving customer loyalty, increasing revenue or simply spreading information. We'll help you to collect addresses, create and send campaigns, and analyse the results.
Affiliate Marketing
Affiliate marketing Although requiring a lot of investment to set up and run, affiliate networks can be excellent for long-term high-value campaigns.